Area kids help put a happy face on service-learning project
To help get the word out about SLANT 45, Weber Shandwick stepped up and offered to develop a series of print, television and radio public service announcements.
Ken Luce, president of Weber’s Southwestern offices, put his Senior VP & Creative Director Ken Maxwell on the case, and Maxwell pulled in some top area talent, all willing to help what they deemed a worthy cause. Mike Morgan of Mike Morgan Photography offered to do the art for the print ads, and Johnathan Brownlee, producer at IdeaMan Productions, volunteered to shoot the t.v. spots.
The creative was shot on the morning of Saturday, Jan. 16 using 20 children from around the region. For most of these kids it was their first time modeling in front of a camera, and they were excited.
“I’m so cute, I don’t need make up,” joked David Ruiz, a fourth-grade in the Arlington ISD. “The shoot was really harder than it looks.”
Said, Victor Solis-Esquivel, a fifth-grader at Western Hills Elementary of Fort Worth: “They had me do some crazy poses, that was the most fun part.”
As for SLANT 45, the kids were unanimous in their anticipation on getting to work on the largest youth-oriented service-learning campaign in U.S. history.
“For SLANT 45 I want to help my neighbors that can’t walk their dogs or mow their lawn,” said Nicholas Watson, a fourth-grader at Sidney Lanier Elementary School in Dallas.
