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December 2009

SLANT 45 PARTNERS WITH LOCAL GROUPS

The Junior League and The Links, Inc. have joined the SLANT 45 initiative

Daryl Johnston understood the necessity for talent and teamwork during his Cowboys career. Today, he views the makeup of the newly-formed SLANT 45 Action Team in much the same manner.

Football teams, as Johnston explains, must be adept in three areas — offense, defense and special teams. As Chair of the North Texas Super Bowl XLV Host Committee’s SLANT 45 Action Team, Johnston regards non-profit Big Thought as the offensive juggernaut for this massive undertaking. After all, Big Thought is carrying the proverbial football.

And at a Monday press conference at the American Airlines Center, Johnston announced that the SLANT 45 Team had installed two more critical components — the five North Texas chapters of Junior League and five chapters of The Links, Inc.

An incredible volunteer force has suddenly been added to what is already the largest service-learning project for children in U.S. history.

Gigi Antoni, Big Thought’s President & CEO, called the five North Texas Junior Leagues and The Links “the heart and the hands” of the project. They will assist Big Thought and the Host Committee with registration, project coordination and curation of reflective art pieces. And they will spread the word throughout the four-county region, encouraging third through fifth graders to participate.

Included are the Dallas, Fort Worth, Mid-Cities, Plano and Trinity chapters of The Links, Inc.

Never before has Junior League’s five local chapters (Arlington, Dallas, Fort Worth, Plano, Richardson) come together to support a single project.

Service Learning Adventures in North Texas, or SLANT 45, will allow more than 20,000 children to devote at least 45,000 hours toward their own service-learning creations to better their communities. No previous Super Bowl has seen anything like it.

The SLANT 45 project will kick-off in early 2010. In January 2011, the week leading up to Super Bowl XLV at Cowboys Stadium on February 6, all participants will be honored in the American Airlines Center, a celebration extravaganza that will include their works of art as well as celebrities and nationally known musical entertainers.

“It’s really the partners that come together to make it happen,” Antoni said. “And this extraordinary group of women that have decided to engage in this project, the Junior League and The Links, are going to be the heart and the hands that will touch the children and the adults. Without them, this project would be much less able to touch communities in the way that it will.

“Although Big Thought and the Host Committee may be the architects of SLANT 45, the real heart of this program lies in the hands of these extraordinary women.”

Not only has the “team roster” been bolstered dramatically since the initial launch of the program only three months ago, an Action Team of North Texas superstars convened for the first time prior to the press conference.

THE SLANT 45 ACTION TEAM

Honorary Co-Chairs: The Honorable George W. Bush & Mrs. Laura Bush.

Chairman: Daryl Johnston.

Title Sponsors for SLANT 45:
Bank of America and the Ted & Shannon Skokos Foundation. Richard Holt, President, and Pam McQuitty, Senior Vice President, for Bank of America-Dallas; and, Mike Pavell, Senior Vice-President, Bank of America-Fort Worth. Ted and Shannon Skokos of the Ted & Shannon Skokos Foundation.

Action Team Members (besides the aforementioned):
Meredith Camp, President, Junior League of Dallas; Johnny Campbell, President & CEO, Sundance Square; Kathy Chapman, Director of Education & Programming, the Dallas Holocaust Museum; Neil Dugger, Interim Superintendent, Irving ISD; George Dunham, KTCK 1310 Radio; James Guess, President & Founder, $chool of Money & Wealth; Anita Hanks, Director, Starwood Montessori-Frisco; Dr. Michael Hinojosa, Superintendent, Dallas ISD; Dr. Lisa Holecamp, Head of Lower School, The Hockaday School; Dr. Melody Johnson, Superintendent, Fort Worth ISD; Leah King, Senior Director of Public Affairs, Chesapeake Energy; Patricia Linares, Deputy Superintendent, Fort Worth ISD.

Also, Jerry McCullough, Superintendent, Arlington ISD; Gerald McElvy, President, ExxonMobil Foundation; Evan Peterson, Headmaster, Fort Worth Country Day School; Gary Randle, Founder & Director, Hope Farm Fort Worth; Deedie Rose, philanthropist; Rusty Rose, philanthropist; Bill Siegel, Shareholder, Cowles & Thompson, P.C.; Rev. Steve Swann, Headmaster, Episcopal School of Dallas; Barbara Lord Watkins, President Emeritus, Parkland Foundation; Jeanne Whitman, Headmistress, The Hockaday School.

SLANT 45 Operations Staff:
Gigi Antoni, President & CEO, Big Thought; Angie Bulaich, Community Outreach Manager, North Texas Super Bowl XLV Host Committee; Tony Fay, Director of Communications, Host Committee; Amanda Gibbons, SLANT 45 Project Manager, Big Thought; Bill Lively, President & CEO, Host Committee; Chris Orzechowski, Director of Marketing, Big Thought.

MOMMY BLOGGERS

They have names like “Confessions of a PTA Mom” and “Blissfully Domestic” and “June Cleaver Nirvana”, and they are the Mommy Bloggers of North Texas

They have names like “Confessions of a PTA Mom” and “Blissfully Domestic” and “June Cleaver Nirvana”, and they are the Mommy Bloggers of North Texas.

The North Texas Super Bowl XLV Host Committee and its service-learning partner Big Thought also hope the Mommy Bloggers will be ideal messengers for a magical 2010 initiative.

Dallas-based Big Thought is overseeing the Host Committee’s SLANT 45 project, which stands for “Service Learning Adventures in North Texas”. The 45 is for Super Bowl XLV, coming to North Texas, February 2011.

That 2011 game might seem far off in the distance to some, but the time is now for Big Thought to piece together perhaps the single most monumental artistic education endeavor in U.S. history.

Which brings us to the Mommy Bloggers. Big Thought is asking the Mommy Bloggers to get the word out, to help sign up 20,000 North Texas school children (primarily grades 3-5, but not exclusively) who will devote 45,000 hours creating their own artistic projects that can impact their respective communities.

Former Dallas Cowboy Daryl Johnston is chairing the Host Committee’s SLANT 45 Action Team. The 43rd President of the United States George W. and Mrs. Laura Bush are its Honorary Chairs. But the task is huge and help is needed at every level.

Of utmost importance right now is getting parents and children to go to the slant45.org website, read up and become aware. Official registration begins in January, but Big Thought wants children and their parents thinking big now.

“Moms are a critical voice today,” said Chris Orzechowski, Big Thought’s Director of Marketing. “They’re gatekeepers for all of the information that families discuss. The Mommy Bloggers are going to be a huge opportunity for us to get the word out for this program.

“Without their voice, we cease to be able to have the reach that we potentially can have moving forward to be able to really execute and deliver SLANT 45 into the communities and the neighborhoods.”

Holly Homer, a.k.a. “June Cleaver”, has more than 5,500 followers on Twitter. She also writes the personal blog “June Cleaver Nirvana” and heads up 60 local bloggers on www.burbmom.net.

“I think it’s a great idea,” Homer said. “I think it’s a way to get people involved that wouldn’t necessarily even have a clue how to get involved in the Super Bowl.

“If people can realize what it is, SLANT 45 is something a mom can do with her kids on a Sunday afternoon, if she plans ahead a little bit. And then they would have a little bit of ownership into that event when it comes around to Super Bowl time.”

Lea Ann Stundins’ “Mommy’s Wish List” is one of North Texas’ hottest Mommy Blogging sites. She has 3,700 blog subscribers, 1,400 Twitter followers and 1,000 Facebook fans.

Of SLANT 45, she said, “I think it could be a really neat way to get the Super Bowl experience down to the ‘everyman‘ — and the ‘every kid‘ — and get them involved in some way because it’s not an event hardly anyone gets to go to.

“If there’s a way to have that experience trickle down to everybody, to get them all excited, and at the same time build the community and arts, I’m all for that.”

SLANT 45 SPECIAL TEAMS

Connect to existing projects in your community by joining one of the SLANT 45 special teams. Register to participate.

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